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The reason why I was able to like assemble a sort of a full-time team is because, you know, we put the foundation in place to pull the trigger on it when the opportunity presented itself, which was, you know, like we, like I was able to see like the ROI, right?

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If I'm already investing this much money into corporate tours, and I know I can see that plan in, you know, moving forward, it's no longer a question mark of if I invest in this, will we get ROI?

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It's like, yes, I can see that I'm getting the ROI. So being able to make strategic decisions for my team based off of that was really helpful. So now I have a full-time team, which is awesome. And they're great.