WEBVTT

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Closed another <b>55 person</b> corporate tour.

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We closed a tour and quoted them for <b>July 5th</b>.

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It's between <b>50 and 70 people</b>.

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We gave them a price per person, all inclusive,

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<b>a lot higher</b> than anything we've done before.

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They were like, yeah, great. <b>Let's do it.</b>

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I got an email from a <b>corporate event planner</b>.

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A management company that just <b>locked in nine private tours</b> this summer.

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I watched one of your videos, saw one of your blog posts,

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the emphasis you put on <b>corporate and group tours</b>.

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I was like, we should <b>do more of this</b>.

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Even before you and I were talking.

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We're directing our communications at them.

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So it's cherry picked.

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It's for them, and that makes it <b>more accessible</b>.

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It helps them understand what we do.

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If we know who we're building it for, <b>then they will come</b>.

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You've nailed everything.

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It's <b>brilliant</b>.

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I love the psychology and the numbers behind it.

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I never would have thought of it.

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We have a <b>new audience</b> that truly wants this.

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Before, we were <b>leaving a lot of money on the table</b>.

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It seems so simple.

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I should have <b>done this already</b>.
