If I wanted to go from a few corporate groups trickling in to $100,000 in corporate group revenue in six months, there is one change I would make before anything else.
It is not a bigger ad budget. It is not a sales team. It is a corporate group page.
Right now, most tour operators bury corporate groups at the bottom of a private tours page, somewhere after birthday parties, bachelorette weekends, and "other private events." You do a lot of things, and corporate is just one more line on the list. But that is exactly the problem. A corporate buyer does not want to feel like an afterthought, and a page that treats them like one tells them everything they need to know before they ever reach out.
A corporate group is not planning a birthday party. They are planning a team outing that their whole company will judge them for. The stakes are personal. If it is boring, they hear about it on Monday. If it is great, they look like a hero. So the page you send them has one job: make them feel certain this is the best decision they can make for their team.
That means the offer has to be plain, simple, and written for them. Not a generic "we host private events" blurb. A page that names their situation, answers the questions they would call to ask, and tells them clearly why your experience is the best team outing their group will ever have. When the page respects the conversation, the buyer respects you.
Get that page right and you have the foundation. From there, two things compound it fast.
First, sell the relationship, not the transaction. With tourists, you post a price and wait. With corporate groups, you are building a book of business: contacts who come back year after year and refer other companies. Treat the first booking like the start of a relationship, because it usually is.
Second, follow up like the booking is worth thousands of dollars, because it is. Most operators quote a group once and never circle back. The ones winning six figures follow up, stay in touch, and make it effortless to say yes. Do those three things, in that order, and $100,000 in six months stops being a stretch and starts being a plan.
The quick version
- Give corporate groups their own page, not a line on your private tours page.
- Write the offer for the buyer: plain, simple, and about their team outing.
- Sell the relationship, then follow up like it is worth thousands, because it is.
Want the deeper math on why even one group is worth chasing? Read what a corporate group booking is actually worth.
Frequently asked questions
How is a corporate group page different from a private events page?
A private events page tries to cover birthdays, bachelorettes, and companies all at once, so it speaks to no one in particular. A corporate group page speaks only to the person planning a team outing, answers their specific questions, and makes the decision easy.
What should actually go on the page?
The experience explained simply, why it works for a team, group sizes and rough pricing, a few proof points or reviews, and one clear way to start the conversation. The goal is certainty, not a wall of options.
Do I need a CRM to sell corporate groups?
It helps, but it is not where you start. Start with the page and the follow-up. A simple way to track leads and remind yourself to follow up gets you most of the way, and you can add more as the volume grows.
How fast can this actually work?
Faster than most expect, because corporate buyers book bigger and come back. A handful of the right relationships can reach six figures in months, where the same revenue in tourist tickets would take a full season.
Isn't a corporate tour a hard sell?
It is an easier sell than a tourist ticket, if the page does its job. Companies are actively looking for good things to do with their teams. The hard part is not demand. It is being found and looking like the obvious choice when they land on your page.
Want a corporate group page that does this?
I build the page, the system behind it, and run it with you. Let's map it to your tour.
Book a brainstorm callFull transcript
If I wanted to go from a few corporate groups trickling in here and there to doing $100,000 worth of corporate groups in six months, the one biggest change I would make to make sure you get there is to have a corporate group page. I need the offer that you have available for corporate groups to be plain, simple, and written for them. I don't want just a private tours page that says, hey, we do private tours for all these things, oh, and corporate groups. I need more respect for that corporate groups conversation. I want that page to speak directly to the person who's reading it and be able to tell them why your experience is the best team outing they're ever going to have.