$10,000+ Bookings and Beyond: How Lia Scaled Her Tour Business

The latest edition of the UpLevel Town Hall, led by Joe Martin, was particularly insightful, focusing on the lucrative yet often underexplored market of corporate group bookings. This blog post delves into the key highlights and takeaways from the webinar, providing a comprehensive guide to help tour operators unlock the potential of corporate group bookings. […]

Introduction to Corporate Focus in Tourism In an engaging session with Tourpreneur, Joe Martin delved into the specifics of what many tour operators overlook—the lucrative potential of corporate bookings. Unlike standard tourist interactions, corporate clients provide a unique opportunity for repeat business and higher transaction volumes, which can stabilize revenue streams and lead to sustainable […]

Having worked directly with over 200 companies, Joe and Shaun have become the go-to resources for operators dreaming of business growth. Together, they’ve built a world-class team at UpLevel Tourism, dedicated to developing the teams, systems, and processes tour operators need to thrive. Let’s dive into six transformative strategies they’re using to reshape the tourism […]

The Evolution of Copywriting in the Digital Age Copywriting is an ever-evolving discipline, adapting to the changing tastes and behaviors of consumers. However, the core objective remains unchanged: to compel action. During the Summit, I outlined the three primary styles of copywriting — narrative, brand, and conversion — emphasizing the unique role each plays in […]

This pivot has not only aligned with the company’s growth strategies but has also laid a solid foundation for substantial revenue growth. The initial $100,000 generated from these experiences indicates a promising trend, as Chicago Pizza Tours continues to receive new corporate group requests daily, perpetuating a cycle of growth. The path to $225k in […]

For as long as there have been sights and sounds, there have been far-away strangers and adventuring in-towners wanting to come see them. And of course, where there are customers wanting an experience, there are owners and operators ready to help them have it. But for more than a decade, Shaun and Joe have been […]

6) Listed in More OTAs Finally, it is vital to get listed on as many OTAs as possible. Sites like TripAdvisor, Airbnb, and others offer tour operators the opportunity to showcase their packages to millions of potential clients. Ensuring that the tour operator is listed on all the relevant OTAs can build visibility, leading to […]

You’re relying more and more on OTAs to drive tourist traffic, shrinking your margins and spiking your stress levels. Stabilize your revenue and work smarter by shifting your business model toward corporate tours. Higher profit margins Foster more referrals and repeat groups Easier to coordinate and more fun Opening more corporate availability can help you […]

By its nature, the way you sell a corporate event is inherently different than how you drive traffic to your public tours, so the sales narrative needs to reflect that. Here are some useful tips for how to write your corporate tours landing page, as well as some great feedback from our community of tourism […]

As always, our focus at UpLevel is on our community. We were thrilled to hear from operators in four countries at this Town Hall about the challenges and successes they’ve had with their own corporate tour endeavors. This open exchange of ideas to help each other flourish is what UpLevel is all about. Key takeaways […]

It can be challenging for many tour operators to break into the corporate events market. In order to get your desired business, you need to have the right conversation with your prospects. Use Email to Win More Corporate Groups 1) Define Your Target Corporate Guest Knowing your audience is essential to having a successful sales […]

Ask yourself: what value does the tour provide your guests? The more value you can add to your tour on top of the main tour product, the more you can legitimately charge for your tour. As value goes, corporate tours provide more value for those guests than your public tours. Not only are you providing […]

Instead of facing this battle head on, more and more tour operators are making an end-run around the big guys, shifting their focuses away from public tour sales in favor of finding new direct sales markets. Among the most lucrative areas of expansion — both on an event-by-event basis and in terms of a client’s […]

If you already have a robust corporate tour business, consider reaching out to your regular clients about booking their holiday parties with you. On the other hand, if you’re just starting to grow the corporate tour side of your operation, proactively working to book holiday parties is a great way to gain new clientele who […]

For Joe, this was his 4th Arival experience. The days were filled with old friends and great content while the nights brought delicious food and new friends. Thank you to everyone who was able to attend the UpLevel session about writing a great 1st sentence and we look forward to seeing you in Vegas this […]

The first step to any successful sales conversation is knowing who you’re talking to. We call this your Target Corporate Guest. Let’s say her name is Ashley and she’s a sales manager for a local Fortune 500 company in your market. Ashley does quarterly events as rewards for her sales team when they hit their […]