Case Studies

Real operators. Real revenue.

These are tour operators I have worked with, and the corporate and private-group revenue they built. Scroll through the numbers, in their own words, and picture the same shift for your tours.

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Chicago

5% → 60%Corporate revenue share

Over $100K in New Corporate Revenue

Chicago Pizza Tours Chicago

Case Study, Chicago

How Chicago Pizza Tours grew corporate from 5% to 60% of revenue

From a nice-to-have to the heart of the business.

Before, corporate was about 5% of what they sold. A rounding error at the bottom of the P&L, and every group booking still meant a dozen back-and-forth phone calls.

So we rebuilt their site around corporate groups and added a real proposal system, so an inquiry could turn into a booked group without the phone tag.

Now group sales are most of the business. Conversion doubled along the way, and they crossed six figures in corporate group bookings.

Results at a glance

5% → 60%Corporate share of total revenue

2×Conversion, doubled

$100K+In corporate groups, crossed

5%Where it all started

Corporate went from a rounding error to the majority of the revenue.

Boston

+80%Overall revenue

70% Revenue Surge

Bites of Boston Boston

Case Study, Boston

An 80% revenue jump and a $10,000 booking in the first 90 days

A booking page that closes big groups on its own.

Before, big private and corporate groups were a maybe, chased one email at a time whenever someone happened to ask.

So we built Bites of Boston a corporate page that does the selling for them, day and night, and lets a serious group inquiry qualify and book itself.

Now private tours have taken off, overall revenue jumped 80%, and inside three months a single corporate booking closed for $10,000 through the new page.

Results at a glance

+80%Overall revenue increase

+70%Increase in private tours

$10KOne booking, closed in 3 months

20%Conversion on their corporate page

Inside three months, one booking closed for $10,000.

Louisville

$10K+Corporate bookings

$10,000+ Corporate Bookings

Louisville Food Tours Louisville

Case Study, Louisville

Turning one-off group requests into a dependable revenue stream

Corporate groups, turned into something they can plan around.

Not every win is a headline number. With Louisville Food Tours the goal was steady and repeatable, not one lucky spike.

So we built the system to bring corporate group bookings in on a regular basis, instead of only when someone happened to call.

Now the result is quieter but just as valuable: group revenue they can count on, month after month, including $10,000-plus corporate bookings.

Results at a glance

RepeatableCorporate bookings on a regular basis

ReliableA revenue stream they can plan around

$10K+Corporate bookings landed

SteadyGroup revenue, month after month

Group revenue they can count on, instead of hoping for the next lucky inquiry.

In their own words

More operators, more wins.

The numbers are one thing. Here are the operators telling you what changed, in their own voice.

580% Growth in Private Group Revenue

Matthew Las Vegas

$15,000 Corporate Group

Bonnie Victoria

Seeing the Value in Every Lead

Nili San Diego

A $599 Ticket, a New Audience

Angela Boise

$230 Per Person, 2.2x the Normal Price

Jusep Toronto

Exponential Growth in Just 6 Weeks

Dara Louisville

The bigger picture

These are not one-off wins.

The work behind these numbers is the same work I bring to every tour I take on. Here is what it adds up to across the practice.

200+

Tourism websites built

42%

Avg. revenue lift across 20+ tours grown

11%

Conversion on a client's corporate group page

80%

More emails captured for follow-up

Your numbers, next

Let's write your case study.

Bring me your tour and your goals. On one call, we'll find the group money you're leaving on the table and make a plan to go get it. No pitch deck. Just a real talk.

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