Case Studies

Proven Strategies, Real Results

You don’t need more theories or guesswork—you need real results. See how tour operators just like you have transformed their group sales, increased revenue, and built a sustainable pipeline of high-value bookings with UpLevel Tourism.

Over $100K in New Corporate Revenue

When Chicago Pizza Tours partnered with UpLevel, corporate groups went from 5% of revenue to over 60%, with conversion rates doubling. The key? A smarter sales process, strategic pricing, and a website built to convert.

  • Website Redesign: Added a dedicated corporate page, clarified group sizes, and streamlined navigation for higher conversions.
  • Pricing Strategy: Introduced price anchoring and psychological pricing to showcase value and justify higher rates.
  • Sales Optimization: Built outreach systems, CRM automation, and follow-up processes that made corporate bookings seamless.

Read the full case study to see exactly how Chicago Pizza Tours transformed their corporate group sales: How Chicago Pizza Tours Crossed $100K in Corporate Groups.

“Best February in 10 years, thanks to corporate groups.”

— Key West Tour Operator

70% Revenue Surge

Bites of Boston saw an 80% increase in overall revenue with a 70% in private tours alone, after working with UpLevel. Within just three months, they closed a $10,000 corporate booking and saw website conversion rates for corporate tours spike to 20%.

  • Automated Sales & Inquiry Tracking: Implemented Active Campaign to streamline follow-ups and prevent missed opportunities.
  • Corporate-Focused Pricing Strategy: Adjusted pricing to reflect the true value of private experiences, leading to a 43% increase in revenue per person.
  • Dedicated Corporate Page: Created a targeted landing page that clearly communicated the benefits of corporate tours, boosting engagement and conversions.

Read the full case study to see how Bites of Boston transformed their corporate group revenue: Boosting Corporate Tour Revenue.

$10,000+ Corporate Bookings

Louisville Food Tours transformed their business by prioritizing corporate groups. With the right systems and approach, she went from struggling with large group requests to confidently closing high-value bookings—unlocking sustainable growth along the way.

  • Secured high-ticket sales: Closed an $11,000 corporate booking, proving the potential for premium pricing.
  • Built a scalable system: Standardized her corporate tour offerings to simplify the sales process and reduce team stress.
  • Streamlined response times: Implemented automation and sales training, dramatically increasing conversion rates.

Read the full case study to see how Louisville Food Tours scaled their corporate group revenue: $10,000+ Bookings and Beyond.

“200% increase in corporate revenue, month-over-month.”

— International Donut Tour

580% Growth in Private Group Revenue

Matthew in Las Vegas took the corporate group strategies UpLevel helped implement and applied them to private bookings instead—leading to a 580% increase in private group revenue in just one year. With a streamlined email-driven booking process, daily inbound leads, and happy tour guides, his team is seeing massive success using these proven systems.

60% Growth in Private Tours

Midgi from Juneau saw her private tour business surge by 60%+ after implementing UpLevel’s strategies. By outsourcing her email marketing and leveraging ActiveCampaign, she unlocked sales from her database without spending hours in front of a computer. With a clear workflow and expert guidance, she now confidently markets and sells her tours, freeing up time to focus on growing her business.

Real Experiences, Real Results

We understand you're cautious because you've been disappointed by empty promises before, you're not alone. Hear directly from tour operators just like you, who share honestly about their experience.

$15,000 Corporate Group

Bonnie in Victoria secured a $15,000 corporate booking—the highest-priced group she’s ever hosted. By offering tiered options and positioning value effectively, the client chose the premium package without hesitation.

Seeing the Value in Every Lead

Nili from San Diego used to collect emails without knowing their true worth. With a CRM in place, she now tracks every lead's monetary value, giving her clarity and confidence in her sales process. Understanding the financial impact of each inquiry has made her business decisions more strategic and revenue-focused.

“Every tour operator in the world should consider buying this DIY Kit. A much, much needed tool in the industry.”

— Frédérik Nissen, Local Montreal Tours

$599/Ticket—Unlocking a New Audience

Angela in Boise realized that by increasing her price point, she wasn’t just charging more—she was attracting a whole new type of client. Those seeking exclusivity and high-touch experiences now see the value in her tours, and what once felt like leaving money on the table has turned into a premium offering that sells.

$230 Per Person—2.2x the Normal Ticket Price

Jusep from Toronto had never offered a high-ticket corporate package before working with UpLevel. But after refining his approach, he successfully sold a new corporate experience at $230 per person—2.2x his normal ticket price. What started as a simple email quickly turned into a high-value offering that didn’t exist before, proving the demand was there—he just needed the right strategy to capture it.

Exponential Growth in Just 6 Weeks

Dara from Louisville saw the business take off in just six weeks. By focusing on operations and connecting the right pieces, she experienced rapid, measurable growth—turning strategy into momentum and scaling faster than ever before.

3 Ways You Can UpLevel

Do-It-Yourself
Get our DIY Kit and immediately dive into proven strategies designed to attract and close more group bookings.

Buy your $499 Kit

Done With You
Meet monthly with our expert consultants to book more groups by doing outreach together or guidance to close high-value bookings.

Schedule a Call

Done For You
Let us customize your CRM and email marketing systems to leverage automations, simplify operations, and consistently grow revenue.

Schedule a Call

Frequently Asked Questions

A lot of marketing agencies focus on increasing your visibility, but that doesn't lead to direct revenue. This is why you hear that you've had more clicks or you're ranking higher but you don't see an increase in tickets sold. Our approach is about butts in seats. Real group bookings. You'll measure your success with us by seeing your bottom line grow through more corporate groups, not just through visibility.

No—we minimize your workload with clearly defined steps and streamlined processes. In most cases, only 1hr per week is required to see real impact.

Our approach is tailored specifically to businesses available in your area and your market conditions.

Then let's figure out which groups you do have in your area. Whether that's school groups, conferences, or other high-value groups. We can focus on growing all of your private tour revenue.

It’s not about taking out huge groups, as much as it’s about providing your experience to companies in your area. If you can only accommodate 8 people, that’s great! A company can send multiple teams of 8 your way throughout the year.

By the third month of working together tours begin booking at 2x their regular ticket price.

When you start to have a more steady stream of leads coming in from private groups, we do suggest you purchase a CRM — that we will setup for you according to tourism industry best practices. These can carry a monthly cost with them from $250/mo up to over $500/mo depending on features and the number of email addresses you've acquired over the years.

Yes, we will. We regularly conduct research to answer this question in our US National Report on Corporate Groups. We'll also do outreach workshops with you, where we meet 1:1 and contact new leads together.

I mean, we never know for sure. If we did, we'd cost a hell of a lot more more. :) But we can go off of past data to see how our system has consistently helped tours generate incredible results. Visit our case studies page to see a few.

A lot of marketing agencies focus on increasing your visibility, but that doesn't lead to direct revenue. This is why you hear that you've had more clicks or you're ranking higher but you don't see an increase in tickets sold. Our approach is about butts in seats. Real group bookings. You'll measure your success with us by seeing your bottom line grow through more corporate groups, not just through visibility.

No—we minimize your workload with clearly defined steps and streamlined processes. In most cases, only 1hr per week is required to see real impact.

Our approach is tailored specifically to businesses available in your area and your market conditions.

Then let's figure out which groups you do have in your area. Whether that's school groups, conferences, or other high-value groups. We can focus on growing all of your private tour revenue.

It’s not about taking out huge groups, as much as it’s about providing your experience to companies in your area. If you can only accommodate 8 people, that’s great! A company can send multiple teams of 8 your way throughout the year.

By the third month of working together tours begin booking at 2x their regular ticket price.

When you start to have a more steady stream of leads coming in from private groups, we do suggest you purchase a CRM — that we will setup for you according to tourism industry best practices. These can carry a monthly cost with them from $250/mo up to over $500/mo depending on features and the number of email addresses you've acquired over the years.

Yes, we will. We regularly conduct research to answer this question in our US National Report on Corporate Groups. We'll also do outreach workshops with you, where we meet 1:1 and contact new leads together.

I mean, we never know for sure. If we did, we'd cost a hell of a lot more more. :) But we can go off of past data to see how our system has consistently helped tours generate incredible results. Visit our case studies page to see a few.