Loading...
Joe Martin

You have spent years mastering a very specific, very difficult craft: the art of bringing people together. You know every corner of your community, you understand the logistics of transportation, and you know how to weave a story that makes a visitor feel like a local.

For most owners, the natural choice is to package those skills up and sell them as a tour. It's what you love, and it's what your heart is invested in.

But there is a different way to apply the exact same skills you already possess. Those logistics and community connections are the same ingredients needed to host high-value corporate groups.

Right now, those groups might trickle in by accident, but without a set plan, you're likely leaving money on the table. You know you can charge more for these groups, but the bridge between a standard ticket price and premium corporate rates feels like a gap you aren't quite sure how to cross.

I built the UpLevel Corporate DIY Success Kit to show you how to take the expertise you already have and apply it to a much larger stage. This isn't about making your business more complicated or adding "moving pieces" that keep you stuck behind a computer all day. It's about using a proven system to turn your local knowledge into a predictable, high-margin booking engine.

You already have the talent. I just want to give you the telescope to see the full potential of what you've built.

Joe Martin signature
Founder, UpLevel Tourism

The Gap Between Your "Private Groups Page" and a Corporate Strategy

I've looked at hundreds of websites, and most tour operators think that adding a "Private Groups" page is enough to win that business. It isn't. Not if you want to take this seriously.

A simple, general page on a website doesn't speak the professional language a corporate planner needs to see before they hand over a significant budget.

That "Private Groups" tab on your website is passive. It's a half-hearted invitation that asks your customer to do all the work. To imagine the event, to reach out, and to hope you're the right fit.

The UpLevel DIY Kit moves you beyond the "Contact Us" form by giving you a set plan to:

  • Audit your current digital storefront to ensure it reflects the professional status you've earned in your community.
  • Identify the high-value "whales" in your area that need your logistics and transportation expertise right now.
  • Implement a standard for pricing that reflects the premium nature of corporate work, moving you away from the "per-head" tourist mentality and toward high-margin contracts.

When you take this seriously, you stop waiting for the phone to ring and start speaking the language of a corporate planner who is looking for more than just a tour. They are looking for a friction-less solution to their logistics problem.

Your Corporate Trickle Becomes a Stream

Imagine waking up to a calendar where your Tuesday and Wednesday mornings are no longer empty "black holes" in your revenue.

This isn't about making things "overly complicated" or adding more tech to your plate. It's about taking those skills you already use (arranging the buses, knowing the best bakery in town, and managing the guides) and pointing them at a different, more profitable audience.

You don't have to be a tech genius to do this. You just have to decide that your business is worth more than a "Private Groups" tab.

Your Corporate Groups DIY Success Kit Includes

Corporate Guest Playbook

Your step-by-step strategy to engage corporate clients from first contact through repeat bookings.

Quick Wins

10 game-changing techniques to boost bookings immediately without overhauling your entire operation.

KPI Scorecard

Monitor your progress and pinpoint areas for improvement with clear, measurable benchmarks.

Target Guest Profile

Define and focus on your ideal corporate clients so every outreach effort counts.

Pricing Secrets Unlocked

The end of undercharging, forever. Learn the psychology behind premium corporate rates.

Corporate Page Guide

Turn your website into a corporate booking powerhouse that speaks the language planners respect.

Corporate Call Script

Train your team to close high-value clients with confidence on every call.

Secrets to LinkedIn

Follow these simple steps to crack the code behind LinkedIn for corporate outreach.

Corporate Groups AI Tool

Like having a corporate groups coach on call 24/7. Get help writing emails, website copy, and follow-ups.

The Industry Standard for Taking Corporate Groups Seriously

When you stop treating corporate groups like a "bonus" and start treating them like a core pillar of your business, everything changes. You aren't just selling a tour anymore. You're selling a professional logistical solution.

"Every tour operator in the world should consider buying this DIY Kit. A much, much needed tool in the industry."

Frederik Nissen

Local Montreal Tours

"Thanks for putting this DIY Kit together. It is incredibly valuable, filled with advice that makes total sense. So many lightbulb-going-off moments!"

Wes Leslie

The Haunt Ghost Tours

"This has been the most empowering business tool I've seen. I am a better leader, more intentional in every level of my business, and frankly a better person for having taken it to heart."

Andre Baronov-Torres

Magnifico Tours

The Shortcut We Needed

Hear from tour operators who fast-tracked their corporate group bookings.

This Investment Pays for Itself

If this kit helps you book just one group of 20 people at a professional corporate rate, it will have paid for itself entirely.

Everything after that. Every mid-week booking, every recurring contract, every referral from a corporate planner. That is pure profit for your guides, your partners, your team, and you.

Trying to Figure it Out Alone The UpLevel DIY Success Kit
Time to Market Months of trial, error, and "blank page" syndrome. 15 hours of focused implementation.
Sales Approach Reactive "trickle" based on luck and referrals. Proactive, automated outreach that finds "whales".
Pricing Strategy "Per-head" tourist rates that leave money on the table. Premium corporate rates rooted in psychology and corporate sales logic.
Professional Image A "Private Groups" tab that looks like everyone else's. A high-converting corporate page that commands respect.
Risk Factor High. One bad season could mean laying off guides. Low. Designed to pay for itself with just one group of 20.
Bonus

AI Tools - Like Having a Coach Available 24/7

It's like having a corporate groups expert on call around the clock.

Some of the ways you can use the AI tool:

  • Ask it to analyze a corporate group's response and form an answer for you
  • Have it write a follow-up email to a corporate group that just finished
  • Tell it you'd like an email you can send to past groups
  • Use it to draft website copy for your corporate page
  • Ask for help crafting a referral request to send to your best clients

Choose Your Kit

Every day your "Private Groups" page remains a passive "Contact Us" form is a day you are leaking high-margin revenue to competitors who are already speaking the corporate language.

2025 Kit

The original DIY Success Kit with all core materials and resources.

$999
one-time investment
  • Corporate Guest Playbook
  • 10 Quick Wins
  • KPI Scorecard
  • Target Guest Profile
  • Pricing Secrets Unlocked
  • Corporate Page Guide
Get the 2025 Kit

Kit + Strategy Call

The full 2026 Kit plus a 1-on-1 strategy session with Joe Martin.

$4,999
one-time investment
  • Everything in the 2026 Kit
  • 1-on-1 strategy call with Joe
  • Custom corporate page review
  • Personalized pricing audit
  • 90-day email support
  • Priority access to new tools
Coming Soon

Frequently Asked Questions

This kit was designed specifically for the owner who hates being stuck behind a computer all day. The total time commitment is roughly 15 hours. You can tackle it in small blocks, or hand it off to a trusted manager or lead guide to follow the roadmap for you.

Absolutely. In fact, that is how the most successful operators use it. You can bring in a team member, give them this guide as their "Corporate Playbook," and let them lead the effort while you stay focused on community connections and high-level strategy.

You don't have to move your entire site to see results. This kit is about building a high-converting corporate engine within your existing structure. We provide the sales logic so you can update your current presence without the stress of a total migration.

If you can navigate Instagram or read a digital newsletter, you can use this kit. We've kept the tools simple, avoiding "overly complicated" tech that just gets in the way of doing business.

A Private Groups page is usually just a passive "Contact Us" form that forces the customer to do the work. This kit replaces that with a proactive outreach system and a professional image that speaks the language corporate planners actually respect.

No. This is a one-time investment in a permanent asset for your business. Once you have the system, it belongs to you. No recurring fees and no strings attached.

Start Booking More Corporate Groups Now

You are already in the 2026 season. Every day your "Private Groups" page remains a passive "Contact Us" form is a day you are leaking high-margin revenue. If this kit helps you book just one group of 20, it will have paid for itself entirely.

GET THE DIY KIT TODAY
Have a promo code? Add Promo Code