Jonathan Porter's Chicago Pizza Tours revamped its website in November 2022, shifting focus to Corporate Group Experiences and doubling its conversion rate on public tours. This strategic pivot away from a generic template to brand-aligned messaging has proven effective, generating $100,000 from corporate bookings and setting a solid foundation for growth.
That’s what we’re diving into today. We’re focusing on that 2% who are going to book with you and helping you answer the question, “how do I pick just one target customer?” Instead of casting a wide net, I want you to concentrate on just one person. That individual is your target customer. Understanding this […]
The Evolution of Copywriting in the Digital Age Copywriting is an ever-evolving discipline, adapting to the changing tastes and behaviors of consumers. However, the core objective remains unchanged: to compel action. During the Summit, I outlined the three primary styles of copywriting — narrative, brand, and conversion — emphasizing the unique role each plays in […]
You’re relying more and more on OTAs to drive tourist traffic, shrinking your margins and spiking your stress levels. Stabilize your revenue and work smarter by shifting your business model toward corporate tours. Higher profit margins Foster more referrals and repeat groups Easier to coordinate and more fun Opening more corporate availability can help you […]
By its nature, the way you sell a corporate event is inherently different than how you drive traffic to your public tours, so the sales narrative needs to reflect that. Here are some useful tips for how to write your corporate tours landing page, as well as some great feedback from our community of tourism […]
It can be challenging for many tour operators to break into the corporate events market. In order to get your desired business, you need to have the right conversation with your prospects. Use Email to Win More Corporate Groups 1) Define Your Target Corporate Guest Knowing your audience is essential to having a successful sales […]
Ask yourself: what value does the tour provide your guests? The more value you can add to your tour on top of the main tour product, the more you can legitimately charge for your tour. As value goes, corporate tours provide more value for those guests than your public tours. Not only are you providing […]
If you already have a robust corporate tour business, consider reaching out to your regular clients about booking their holiday parties with you. On the other hand, if you’re just starting to grow the corporate tour side of your operation, proactively working to book holiday parties is a great way to gain new clientele who […]
For Joe, this was his 4th Arival experience. The days were filled with old friends and great content while the nights brought delicious food and new friends. Thank you to everyone who was able to attend the UpLevel session about writing a great 1st sentence and we look forward to seeing you in Vegas this […]
The first step to any successful sales conversation is knowing who you’re talking to. We call this your Target Corporate Guest. Let’s say her name is Ashley and she’s a sales manager for a local Fortune 500 company in your market. Ashley does quarterly events as rewards for her sales team when they hit their […]
Your Target Guest in Post-COVID-19 World While we normally want to use previous customer data to make assumptions about our future customer, we no longer have that option. Instead, companies need to begin looking forward and making their best guess about that future guest. Looking to understand why that future guest will want to pay for […]
An interactive, hands-on video for tour operators who do not currently utilize a CRM. Hosted by the team at UpLevel, they were joined by Alex Swan from Active Campaign. This 1hr video will help you: Have one place to house all of their email addresses Setup your CRM Understand the difference between your reservation system […]