Three simple changes to start winning more corporate groups: a dedicated corporate groups page, a relationship-based sales process, and a CRM to track and follow up.
One: build a corporate groups page. Not a private tours page that lists birthday parties and retirement events and, oh, corporate too. A page just for corporate groups, written for that buyer.
Two: put a real sales process in place. Selling to corporate is not the transactional style you use with tourists. It is relationship-based, which means real conversations and consistent follow-up.
Three: use a CRM. Track the leads, follow up again, and lean on automations so nobody slips through the cracks. Do those three things and you are in fantastic shape.
The quick version
- A dedicated corporate groups page, not a catch-all private events page.
- A relationship-based sales process, not transactional.
- A CRM to track leads and follow up.
Say the words corporate and private groups right on that page, in the headline and the copy. Buyers scan for language that matches their job, and search engines connect those exact words to your tour. Add proof they can trust. Show a past group you hosted, a photo from that day, and a short quote from the person who booked it. Real proof lowers the risk a planner feels before they reach out.
Make the request step obvious and fast. Put a short form or a clear button near the top, ask for only what you need, and promise a reply time you can keep. Every extra field costs you a lead, so keep it light. Each change pulls its weight. The words help the right buyer find you and feel seen. The proof turns a curious visitor into a confident one. The quick request step catches that interest before it cools.
Want the deeper math on it? Read what a corporate group booking is actually worth.
Frequently asked questions
Why a separate corporate groups page?
A company planning a team outing needs a page that speaks to them, not a catch-all private events page. It converts far better and it ranks for corporate searches.
What kind of sales process works for corporate?
Relationship-based: talk with them, understand the event, send a real proposal, and follow up. It is not one-click checkout like a tourist ticket.
Do I really need a CRM?
A simple one, yes. Corporate deals happen over multiple touches, so you need to track leads and remember to follow up. Start simple and grow into it.
How fast can these changes work?
The page and the request step can go live quickly. Search visibility builds over weeks as your page earns trust. Your first booked group becomes the proof that helps you win the next one.
Want groups to be your engine?
I build the group website and system, then run it with you. Let's map it to your tour.
Book a brainstorm callFull transcript
Three simple changes to take more advantage of corporate groups. Number one, a corporate groups page on your website. Not just a private tours page that says you do birthday parties and retirement events, oh, and corporate groups. A page just for corporate groups. Second, a sales process for selling to corporate. This is not the transactional selling you do with tourists. It is relationship-based, which means following up. Which is why step three is a great CRM to track these leads, follow up again, and use automations. Do those three things and you will be in fantastic shape.