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The DIY Kit

Start booking corporate groups yourself.

This is the low-commitment way to work with me, the first step before the full partnership. I hand you the exact playbook, tools, and scripts I use with my full clients. You run it on your own time and keep everything you build.

Hi, I'm Joe Martin. This is the same corporate system I build for my clients, packaged so you can run it without hiring anyone.
Inside the kit
  • The Corporate Guest Playbook, start to finish
  • Pricing, page, and call scripts that close
  • Outreach emails and a corporate bookings report you can use today
  • About 15 hours of focused work, at your pace
One-time $999
The gap

A "Private Groups" page is not a corporate strategy.

I have looked at hundreds of tour websites. Most owners think adding a "Private Groups" tab is enough to win this business. It is not, not if you want to take it seriously. That page is passive. It asks the customer to imagine the event, do the work, and hope you are the right fit.

Your page just sits there

A general "Contact Us" form does not speak the professional language a corporate planner needs to see before they hand over a real budget. It looks like everyone else's, so you wait for the phone to ring.

You are pricing like a tourist

Corporate groups come in by accident, and you charge them per head. The bridge between a standard ticket and a premium corporate rate feels like a gap you are not sure how to cross. So you leave money on the table.

The kit closes that gap. You audit your storefront, find the high-value groups in your area, and start pricing like the professional you already are.

The payoff

Your corporate trickle becomes a stream.

Picture a calendar where your Tuesday and Wednesday mornings are no longer empty black holes in your revenue. You already have the skills. You arrange the buses, you know the best bakery in town, you manage the guides. The kit just points those skills at a more profitable audience.

You do not have to be a tech genius to do this. You just have to decide your business is worth more than a "Private Groups" tab.

What's included

Everything you need to win corporate groups.

Nine tools that take you from a passive page to a real booking engine. Simple enough to run yourself, or to hand to a lead guide or manager.

Corporate Guest Playbook

Your step-by-step strategy to engage corporate clients, from first contact through repeat bookings.

10 Quick Wins

Ten game-changing moves that boost bookings right away, no full overhaul of your operation required.

KPI Scorecard

Track your progress and spot what to fix with clear, measurable benchmarks you can actually read.

Target Guest Profile

Define your ideal corporate client and focus your outreach, so every effort you make actually counts.

Pricing Secrets Unlocked

The end of undercharging, for good. Learn the psychology behind premium corporate rates.

Corporate Page Guide

Turn your website into a booking powerhouse that speaks the language planners respect.

Corporate Call Script

Close high-value clients with confidence on every call, and train your team to do the same.

High Converting Emails

Outreach templates that get opened and answered, ready to send to the planners already on your list.

Corporate Bookings Report

The industry data behind the strategy, so you know what corporate planners book and what they pay for it.

The math

This kit pays for itself.

Book just one group of 20 people at a real corporate rate, and the kit has already paid for itself.

Everything after that is pure profit. Every mid-week booking, every recurring contract, every referral from a corporate planner goes to your guides, your partners, your team, and you.

Figuring it out alone The UpLevel DIY Kit
Time to market Months of trial, error, and blank-page syndrome. About 15 hours of focused work.
Sales approach A reactive trickle based on luck and referrals. Proactive outreach that finds the big groups.
Pricing strategy Per-head tourist rates that leave money behind. Premium corporate rates rooted in real sales logic.
Professional image A "Private Groups" tab that looks like everyone else's. A page that converts and commands respect.
Risk High. One bad season could mean laying off guides. Low. Built to pay for itself with one group of 20.
The shortcut operators needed

Operators who fast-tracked their corporate bookings.

Every tour operator in the world should consider buying this DIY Kit. A much, much needed tool in the industry.

Frédérik Nissen Local Montreal Tours

Thanks for putting this kit together. It is incredibly valuable, filled with advice that makes total sense. So many lightbulb moments.

Wes Leslie The Haunt Ghost Tours

The most empowering business tool I have seen. I am a better leader, more intentional at every level, and frankly a better person for taking it to heart.

Andre Baronov-Torres Magnifico Tours
Choose your kit

One investment. It belongs to you.

Every day your "Private Groups" page stays a passive form is a day you leak high-margin revenue to operators who already speak the corporate language. Pick the kit that fits where you are.

2026 Kit

Everything in the 2025 Kit plus refreshed tools, scripts, and new industry data. In progress.

$2,200$1,799
One-time investment
  • Everything in the 2025 Kit
  • Updated pricing strategies
  • New outreach and follow-up scripts
  • 2026 industry insights
Coming soon

Kit + Strategy Call

The full 2026 Kit plus a one-on-one strategy session with me.

$4,999
One-time investment
  • Everything in the 2026 Kit
  • One-on-one strategy call with Joe
  • Custom corporate page review
  • Personalized pricing audit
  • 90-day email support
  • Priority access to new tools
Coming soon

Have a promo code? You can add it at checkout.

Good questions

Frequently asked questions.

Why can't I just ask AI to do this?
You can, and you will get something back. The difference is what it is built on. Ask an AI to play a corporate buyer and it invents one out of nothing, then agrees with everything you say, because agreeing is what it was trained to do. It will tell you your pricing sounds great. The buyer in this kit is built from real client profiles, anchored to a survey of twenty companies that actually book these events, and specifically built to push back, hide its budget, and let you lose the sale. The pricing guide, the call script, and the page guide are a decade of doing this work with operators. AI can help you write faster. It cannot tell you what a real corporate buyer will pay.
I'm heading into my busy season. Do I really have time for this?
This kit was built for the owner who hates being stuck behind a computer. The total time is roughly 15 hours. Tackle it in small blocks, or hand it to a trusted manager or lead guide to follow the roadmap for you.
Can I really pass this off to someone on my team?
Absolutely, and that is how the most successful operators use it. Bring in a team member, give them this guide as their corporate playbook, and let them lead the effort while you stay on community connections and high-level strategy.
Is it a pain to move my current website?
You do not have to move your whole site to see results. The kit builds a high-converting corporate engine inside your existing structure. I give you the sales logic so you can update what you already have, no stressful migration.
Will this work if I'm not tech-savvy?
If you can navigate Instagram or read a digital newsletter, you can use this kit. I kept the tools simple and skipped the overly complicated tech that just gets in the way of doing business.
What if I already have a "Private Groups" page?
A "Private Groups" page is usually a passive form that makes the customer do the work. The kit replaces it with a proactive outreach system and a professional image that speaks the language corporate planners actually respect.
Is there a long-term contract?
No. This is a one-time investment in a permanent asset for your business. Once you have the system, it is yours. No recurring fees and no strings attached.
Get the kit

Start booking more corporate groups now.

You are already in the season. Every day that page stays a passive form is revenue slipping away. If the kit helps you book one group of 20, it has already paid for itself.