The fastest way to book more corporate groups next week: go back through the groups that already booked you, and follow up.
Every operator has a list of corporate and private groups that took an experience before. Most never hear from you again after the event.
Send them a simple email: we are here for you, would you like to do this again? That is it. Repeat bookings are the easiest revenue you will ever earn, and they are sitting right in your inbox history.
Before chasing brand-new leads, mine the ones who already know and trust you. Good follow-up with past groups is the quickest path to a booking next week.
Want the deeper math on it? Read what a corporate group booking is actually worth.
Frequently asked questions
What should the follow-up email say?
Keep it short and human: remind them you enjoyed hosting their team, that you are ready to host them again, and one easy next step to book.
How often should I follow up with past groups?
At least once or twice a year, and around the times companies plan outings, like the holidays and the start of a new year or quarter.
Why do repeat bookings matter so much?
They cost almost nothing to win and they compound. A company that had a great experience is your warmest possible lead.
Want groups to be your engine?
I build the group website and system, then run it with you. Let's map it to your tour.
Book a brainstorm callFull transcript
Here is one tip to help you sell more corporate groups by next week. Go back through the list of any corporate or private groups that have taken an experience with you before, and email them again. So many tours forget to follow up with past corporate groups and say, we are here for you, would you like to do this again? If you want to book more corporate groups next week, the easiest place to start is with the people who have already taken your experience. Make sure you are doing good follow-up with them.