Do not sell a corporate group your tour. Sell them a corporate group experience, a packaged team outing built for them.
A company planning a team outing does not care about your North End walking tour by name. They care about a great experience for their people. So do not lead with the tour.
Package it as a team outing instead: here is the experience we built for teams, here is everything included, here is why it works for your group. The tour underneath can be the same. The frame is different.
When you talk about it as a corporate group experience rather than a tour, the buyer finally understands why it is perfect for them, and saying yes gets a lot easier.
Want the deeper math on it? Read what a corporate group booking is actually worth.
Frequently asked questions
What is the difference between a tour and a corporate group experience?
The tour is the activity. The experience is the packaged team outing you build around it, with the inclusions and outcomes a company cares about. Same underlying tour, positioned for the buyer.
Do I need to change my actual tour?
Usually not. You change how you present and package it: a dedicated offer, clear inclusions, and language about the team, not the itinerary.
Why does this help me close more groups?
Because a planner can picture the outcome and say yes quickly, instead of trying to translate a public tour into a team event themselves.
Want groups to be your engine?
I build the group website and system, then run it with you. Let's map it to your tour.
Book a brainstorm callFull transcript
Do not sell your tour to corporate groups. I do not want you to sell a corporate group one of your tours. I want you to sell them a corporate group experience. The difference: I do not want the North End tour you take people through. I want a package that says, here is the team outing we created, here is everything included. Change the way you talk about what you are selling, because corporate does not understand why a tour is great for their team outing. Instead, tell them you have an awesome team outing for them. Do not sell your tour to corporate. Sell corporate a corporate group experience.