The best time to start selling corporate groups is now, because the world has never had more distributed teams that need reasons to get together.
Yes, timing means the season too: holiday parties and year-end gatherings drive demand. But the bigger point is the moment we are in.
We are living in the largest distributed workforce in history. Those teams need reasons to come together, and company budgets are shifting from rent to culture and team building.
There are not enough cool things for them to do. Get your name in front of companies now, as the solution for bringing their teams together, before they start looking.
Want the deeper math on it? Read what a corporate group booking is actually worth.
Frequently asked questions
Why is now the right time for corporate groups?
Remote and hybrid teams need in-person reasons to gather, and companies are spending on culture and team building, so demand for group experiences is rising.
Is corporate only a holiday-season thing?
No. Holidays are a spike, but distributed teams gather year-round for offsites, celebrations, and team building.
How do I get in front of companies now?
Publish a corporate groups page that ranks and speaks to planners, and reach out to companies in your area so you are the name they find first.
Want groups to be your engine?
I build the group website and system, then run it with you. Let's map it to your tour.
Book a brainstorm callFull transcript
When I say the time you start selling corporate groups matters, yes, I mean the season, with more holiday parties and reasons to get together. But also the time we are in. We are living in the largest distributed workforce in history, and those teams need reasons to get together. Company budgets are shifting from rent to culture and team building. Get started now so your name is in the mix when they look for cool things to do, because there are not enough cool things for them to do. Now is the time.