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Private & Corporate Group Website System In beta

A website built to win corporate groups.

Public tours pay the bills. Group bookings are the ones worth chasing, and your booking software was never built to go get them. This is.

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Recorded live on Key West Food Tours. Open it yourself →

The part nobody tells you

Your site is fine. That is the problem.

Your booking software sells single tickets, and it is good at that. Group revenue is the biggest money in your business, and it is the part that software was never built to go and get.

Five kinds of group buyer, one page between them. Corporate outings, conferences, networking events, school trips and film crews all land on the same private events page. Google and the AI tools people ask now need a page per thing you actually offer before they can hand you back as the answer. One page cannot say five different things.

You are still answering the phone to hand out a price and a date. That call is not selling. It is reading a number off a sheet. Every hour spent confirming what something costs is an hour not spent winning the booking, and the website could have answered it before anyone picked up.

Your group bookings run through three different companies. One tool sends the proposal, another sends the invoice, and the website sits somewhere else again. Every handoff is a place a group goes cold, and every one of them lands back on you to chase.

None of that is your fault. It is what happens when the company that built your website earns its money on single tickets, not on your groups. Public tours get their own upgrades further down this page.

See it on a real site

Your rez tech gave you an order form. This one is a salesperson.

An order form waits for people who already decided. A salesperson asks what day works, offers something else when the first pick is full, and knows what to say to a group. Here are five improvements your site will have.

Before After The old home page below the hero: a static three step explainer with no dates. The new home page below the hero: a week of real dates, with the tours running on the chosen day.

Visitors pick a date before they pick a tour.

People shop for a free Saturday, not for a tour name. DateForward puts real dates on the page and shows what is actually bookable, so a visitor stops guessing and starts choosing.

Before: a three step explainer, then you had to open every tour to hunt for a date that worked.

Drag the handle, or focus it and use the arrow keys.

Go see the newest one, live

Open Columbus Food Adventures on your phone.

Screenshots only prove so much. Pull it up the way a customer would, on a phone, standing somewhere with one bar of signal. Pick a date. Watch how few taps it takes to reach a real checkout.

Then open your own site next to it and do the same thing.

Built for public tours Built for corporate groups
The Columbus Food Adventures home page on a laptop. The same home page on a phone.
Measured, not claimed

What a search engine can actually read.

Both sites were checked the same way on the same day, against a comparable food tour company running the website their booking software gives them.

CheckedUpLevel SiteMost Rez Tech Sites
Tour pages showing a price a search engine can read 100% 20%
Tour pages with their questions and answers marked up 100% 0%
Booking choices already answered when checkout opens 3 of 3 1 of 3
Price in the code matches the price on the page Match Off by $30

Checked August 2026 across 14 tour pages here and every public tour and group page there. The booking choices are the tour, the date and the start time: this build settles all three before the checkout window opens, so nobody re-picks what they already picked.

Nothing to lose

You keep everything you already have.

Your booking, your pages and your marketing connections all carry over.

Online booking

Guests book and pay exactly as they do today. Works with FareHarbor, Peek and Rezgo.

Every page you have now

Nothing on your current site gets dropped. It all carries over.

Your forms and CRM

Zapier, ActiveCampaign and Mailchimp connections stay wired up and keep firing.

You keep it all. Then comes the part it was never designed to do.

What you have now, and what you get

Every page you have today, rebuilt. Then the ones that book groups.

Open each one. Nothing gets taken away.

01 Basic pagesYou have these today. They get rebuilt, not replaced.
HomeThe first thing everyone seesDateForward™
ToursEvery experience in one placeTour sorter
Single tour pageOne per experiencePrivate encouraged
AboutWho you are and why you started
ContactPhone, email, and a form that works
FAQThe questions you answer daily
BlogWhat keeps you visible in search and AI

Same pages, doing more. Three of them pick up tools your current site has no way to offer.

02 Custom and private pagesNew. One page per group you actually want.
Private toursFor families, friends and birthdays
Corporate outingsWritten for the person booking for a team
ConferencesFor planners with a room to entertain
Networking eventsFor chambers, associations and meetups
SchoolsFor field trips and student groups
Film & VIP crewsFor production and hospitality buyers
Anything elseAny group worth its own page

Each one speaks to a different buyer in their own words, so it can rank on its own in Google and get quoted by AI.

03 Advanced pagesNew. The part that turns an enquiry into a booking.
Private group calculatorA price in seconds, no back and forth
Client proposalsA branded proposal you send in one click
Shareable event pagesA link the whole group can open

This is the work a group booking usually costs you in emails. It happens on the page instead.

The engine

One platform runs it all behind the scenes.

The pages get the group's attention. The platform turns it into a booked, paid event. Here is what you get to do inside it:

  • Generate a professional, branded proposal in one click.
  • Collect every payment, deposits and balances alike, securely through Stripe.
  • See every group request in one place, so none slip through.
  • Know where to focus your marketing, with revenue split by group type: corporate vs bachelorette vs school.
  • Follow every lead from first message to booked event.
  • Send automatic follow-ups so warm groups do not go cold.
  • Run it as your CRM, or connect the one you already use.
How it works together

You keep a webmaster, not just a website.

Exactly who does what, upfront and every month after.

What you do

Almost nothing. No gathering content, no writing copy.

  • Hand over logins to ticketing, email, Analytics and Search Console.
  • Walk me through your current site once, on a recorded call.
  • Pick the monthly articles that grow your search and AI ranking.

What I do

Everything else. Think of me as your webmaster.

  • Audit your site and carry everything worth keeping into a custom build.
  • Write every word of copy, as your conversion copywriter.
  • Build a dedicated page for up to five kinds of groups you want to grow right away.
  • Set up the platform that prices, proposes, and books those groups.
  • Host it, maintain it, and add new features over time.
  • Refresh the design over time, so your site never feels dated.
  • Improve it with what is converting across every tourism site I build.
The bigger idea

You benefit from every tour site I build.

A win on one becomes an upgrade on yours, because this work is about lifting the whole tourism community up together. The same lessons go into the podcasts, articles, and conference talks I use to raise the whole industry.

On a real tour's site

Pages built to sell your groups.

Handles the objections

A page that closes like your best salesperson.

The private group calculator answers the questions a buyer would normally call to ask, runs the real numbers in front of them, and walks them to yes. It sells better than someone reading prices off a phone, and it never has an off day.

A private group calculator on a client site comparing a group food tour to organizing a group dinner
Date-first booking

Book by the date, not a buried tour list.

DateForward™ puts an easy, date-first picker up front, so a group can see what is running on their day and lock it in a couple of taps.

DateForward™ date-first booking picker shown on a laptop on a client site
The proof

An 11% conversion rate, on a corporate page.

11%

Better than 1 in 10 visitors submitting an inquiry. For comparison, a typical public tour page converts 0.05% to 2.5%. On your highest-value product, that gap is the whole game.

Heatmaps of a corporate groups page, tours overview, and homepage showing visitors engaging all the way down the corporate page

The heatmaps tell the story.

These are real heatmaps from a corporate page I wrote and built for a food tour. Warm colors show where visitors look and click. Cool colors show where attention fades.

Visitors engage all the way down the corporate page, because it is written for one buyer and answers their questions in order. That is what turns a click into a booked group.

See the full case study, with the videos and numbers.

Somebody has to be watching

I looked at a tour site on my phone last week and could barely read it.

Light grey type on a light background. It had been live like that for months. Nobody flagged it, because nobody was looking, and the people who handed over that website were never paid to look.

Your website is the most important thing you own that you did not build. Move the conversion rate a single point and it changes what the year looks like for a business your size. That is worth somebody checking on it.

A free site from your booking software has no one doing that. It was never the deal.

Your booking software treats your website as a container for their booking widget.

Your website is where the buying decision actually happens, and where a guest decides what your tour is going to feel like before they ever hand over a card.

Why this matters

Your booking software has no reason to help you win groups.

A private buyout or a 40 person outing never touches their per-ticket checkout. There is nothing in it for them.

The System is built for exactly that. Ticketing stays put. The pages, tools and search visibility that turn group interest into booked revenue get added around it.

Common questions

Questions tour operators ask.

What is a corporate group website for a tour operator?

It is a website built specifically to win corporate and private group bookings, not just sell public tickets. It adds dedicated group pages, instant quotes, proposals, and a group-ready booking flow on top of your normal tour site, so company planners can find you and book you.

Can I keep my current booking software?

Yes. Your ticketing platform keeps doing everything it does now, whether that is FareHarbor, Peek or Rezgo. The group website system and the UpLevel Platform work on top of it, so you keep online booking and checkout, and add the group-selling layer they were never built for.

Do I really need a separate corporate groups page?

Yes. A corporate buyer is planning a team outing, not a birthday party. A dedicated page written for them, that answers their questions and shows up in Google and AI search, converts far better than a line item on a generic private events page.

How is this different from a normal tour website?

A normal tour website is built to sell one ticket at a time. This is built to win a $2,000 to $10,000 group: group-specific pages, an instant estimate, a proposal system, and a follow-up flow, all tuned for search and AI so the right planners find you.

How much does it cost?

Pricing is custom, built around your tour and your market. See how pricing works, or book a call and I will run real projections for your tour.

Let's build your group engine

Let's put this to work for you.

Bring me your tour and your goals. On one call, we'll map the group money you're leaving on the table and the group website system that goes and gets it. No pitch deck. Just a real talk.

Book a brainstorm call See how pricing works