The playbook, pricing models, tools, and scripts I use.
Corporate and private groups are already finding you. A handful a year, mostly by accident, booked at the public per-person rate you have posted on your site. This is how to get more of those inquiries, say the right thing when they land, and charge what the work is actually worth.
- The Corporate Guest Playbook, start to finish
- Pricing, page, and call scripts that close
- Outreach emails and a corporate bookings report you can use today
- An AI buyer you can practice your pitch on
- About 15 hours of focused work, at your pace
The most empowering business tool I have seen. I am a better leader, more intentional at every level, and frankly a better person for taking it to heart.
You already know the money is in corporate groups. Nobody tells you how to get it.
Every conference talk and podcast says the same thing: private and corporate groups pay more than public tickets. Fine. Then everyone stops talking, right at the part you actually need:
- Where these companies are, and who inside them books the event
- What to say in the first email so a planner writes back
- How to charge more than the public price already posted on your site
- What to send after they ask for a proposal, and how fast
- How to do all of it without hiring a salesperson you cannot afford yet
Your corporate trickle becomes a stream.
Picture a calendar where your Tuesday and Wednesday mornings are no longer empty black holes in your revenue. You already have the skills. You arrange the buses, you know the best bakery in town, you manage the guides. The kit just points those skills at a more profitable audience.
Everything you need to win corporate groups.
Ten tools, including an AI assistant you run yourself, that cover finding the companies, saying the right thing, and charging what the work is worth. Simple enough to run yourself, or to hand to a lead guide or manager.
10 Quick Wins
Ten moves that boost bookings right away, with no overhaul of your operation. Most operators knock two of them out in an afternoon and see something change the same week.
This is the file to open first. The rest of the kit builds the system. This one gets you traction while you do it.
Thanks for putting this kit together. It is incredibly valuable, filled with advice that makes total sense. So many lightbulb moments.
Also included
Corporate Guest Playbook
Your step-by-step strategy to engage corporate clients, from first contact through repeat bookings.
KPI Scorecard
Track your progress and spot what to fix with clear, measurable benchmarks you can actually read.
Target Guest Profile
Define your ideal corporate client and focus your outreach, so every effort you make actually counts.
Pricing Secrets Unlocked
The end of undercharging, for good. Learn the psychology behind premium corporate rates.
Corporate Page Guide
Turn your website into a booking powerhouse that speaks the language planners respect.
Corporate Call Script
Close high-value clients with confidence on every call, and train your team to do the same.
High Converting Emails
Outreach templates that get opened and answered, ready to send to the planners already on your list.
Corporate Bookings Report
The industry data behind the strategy, so you know what corporate planners book and what they pay for it.
Ask The Customer Anything
The AI assistant built into this kit. Run it in ChatGPT, Claude, or Gemini and the five target profiles become buyers you can actually talk to. Test a price, find out why a proposal got ignored, rehearse the call before it counts.
This kit pays for itself.
Book just one group of 20 people at a real corporate rate, and the kit has already paid for itself.
Everything after that is pure profit. Every mid-week booking, every recurring contract, every referral from a corporate planner goes to your guides, your partners, your team, and you.
| What changes | Figuring it out alone | The UpLevel DIY Kit |
|---|---|---|
| Time to market | Months of trial, error, and blank-page syndrome. | About 15 hours of focused work. |
| Sales approach | A reactive trickle based on luck and referrals. | Proactive outreach that finds the big groups. |
| Pricing strategy | Per-head tourist rates that leave money behind. | Premium corporate rates rooted in real sales logic. |
| Professional image | A "Private Groups" tab that looks like everyone else's. | A page that converts and commands respect. |
| Risk | High. One bad season could mean laying off guides. | Low. Built to pay for itself with one group of 20. |
Every tour operator in the world should consider buying this DIY Kit. A much, much needed tool in the industry.
One kit. One price. It belongs to you.
Every day your "Private Groups" page stays a passive form is a day you leak high-margin revenue to operators who already speak the corporate language.
Corporate Groups DIY Kit
Ten tools plus a start-here roadmap, in your inbox minutes after you buy. Yours to keep, and yours to hand to a manager or lead guide.
Corporate Guest Playbook
The whole process in order, from finding a company to closing the booking.
10 Quick Wins
Ten changes you can make this week without touching how you run tours.
KPI Scorecard
The short list of numbers that tell you whether any of this is working.
Corporate Guest Target Profiles
Five real corporate buyers, each with the fears and objections they bring to the call.
Corporate Pricing Guide
How to build three tiers and charge above your public rate without losing the booking.
Corporate Website Page Guide
What your groups page has to say before a planner will fill out the form.
Sales Call Script
Seven steps, from opening the call to asking for the sale and handling the no.
Outreach Emails
The first email and the follow-ups, written to get a reply instead of silence.
Corporate Booking Insights Report
What corporate planners book, what they spend, and how often they come back.
Ask The Customer Anything
The AI piece of the kit. Paste it into ChatGPT, Claude, or Gemini and you are talking to a corporate buyer who holds a budget, pushes back on your price, and tells you why your proposal got ignored.
Want a set of eyes on it once you are in? Book a brainstorm call and we will work through your pricing together.
Frequently asked questions.
Why can't I just ask AI to do this?
I'm heading into my busy season. Do I really have time for this?
Can I really pass this off to someone on my team?
Is it a pain to move my current website?
If you would rather not build it yourself, I also have a corporate groups website system that keeps your booking, checkout, and waivers exactly where they are and adds the group pages, instant estimates, and proposal pages on top. It is in beta right now.
Will this work if I'm not tech-savvy?
What if I already have a "Private Groups" page?
Is there a long-term contract?
Book more of the groups already finding you.
The inquiries are already arriving. This is what to say when they do, what to charge, and what to send so more of them turn into booked groups. Book one group of twenty at a real corporate rate and the kit has paid for itself.