Unlock the potential of corporate events with our groundbreaking research on industry best practices.

Research Overview

At UpLevel, we are pioneering comprehensive research focused on the evolving landscape of corporate events and private tours.

At UpLevel, we are pioneering comprehensive research focused on the evolving landscape of corporate events and private tours. This dual-faceted study aims to gather crucial data from companies and tour operators to better understand the trends, challenges, and opportunities in this under-explored sector. For companies, we’re examining best practices for organizing corporate events, including decision-making processes, budget allocations, and the frequency of team outings. For tour operators, our research focuses on understanding the revenue impact of private group bookings, pricing strategies, and the frequency and scale of corporate group tours.

This research is crucial because the industry lacks substantial data on private tours, which often offer higher margins and significant growth potential. With public tours, many operators struggle to reach a 30% profit margin, but with a well-executed private tour strategy, it's possible to achieve up to 150% profit margins. We're already witnessing this shift among our clients, who report remarkable increases in revenue and profitability from corporate and private group bookings.

For instance, operators in cities like Columbus and Toronto have seen significant revenue boosts by adjusting their pricing strategies and expanding their offerings. Columbus closed a corporate group at five times their regular ticket cost, while Toronto doubled their standard rate with a group of 40 within just three months. These examples demonstrate the effectiveness of strategic pricing and targeted offerings in capturing high-value segments. Similarly, locations like Key West and Juneau have reported their best performance years due to the rise in corporate bookings, with increases in revenue up to 60%.

With the rise of remote workforces, the demand for engaging team activities is growing, and tours are uniquely positioned to meet this demand. By contributing to our research, you’ll not only help shape the future of this industry but also receive our exclusive corporate groups report, packed with actionable insights to help you maximize your potential.

Industry Challenges and Opportunities

The tourism industry has long focused solely on public tour groups.

While public tours typically offer slim profit margins, private tours present an opportunity to price experiences based on their true value, leading to gross profits as high as 60%—without the need to cut in OTAs. This allows tour operators to foster stronger relationships, encourage repeat bookings, and simplify operations by working with a single point of contact.

Despite these benefits, few operators have fully capitalized on private tours. As a result, the industry is missing out on the significant profit margins that corporate groups can offer. By shifting focus to private tours, operators can achieve unprecedented growth, as evidenced by the remarkable successes we've seen among our clients.

Your Contribution Helps

We're inviting you to be part of this important research.

Join Tour Operator Research
Join Company Research

We're inviting you to be part of this important research. Your insights will help shape the future of corporate events and private tours. By participating, you’ll help guide a new generation of team-building activities that take genuine connections to levels we can only dream of.

This research is the beginning of that future—a future where fun, engaging team outings replace the ordinary and boring. Today, your participation is the first step toward making this vision a reality. In exchange, you’ll receive our corporate groups report, offering data-driven strategies to enhance your business.